ABOUT AV STRATEGY
Led by Mike Rother
AVStrategy is led by Mike Rother who has more than 20 years of product, technology, and operations experience in the industry.
He has held leadership roles in a wide range of business operations and company growth stages - from early startups to acquisition and transformational shifts to mature digital marketing platforms and scaled operating models in the automotive industry. Most recently, Mike managed and led the Dealer.com business as General Manager and Senior Vice President.
THE AV WAY
We believe in big ideas and know the importance of creating a plan with clear focus and direction to make these ideas a reality.
VISION + ACTION
Our team is made of seasoned industry leaders with unique automotive-centric experience, learnings, and their own networks of dealers, executives, and founders.
EXPERIENCE=WISDOM
Sometimes it’s about who you know. We believe in the power of relationships, making connections, and forging partnerships that innovate our industry.
CONNECTION
We have been there. We offer a practical perspective on the industry, your marketplace, the landscape, and your future as it relates to your business
and your goals.
APPROACHABLE
Businesses must prioritize with a clear goal in mind–growth, evolution, investment, exit strategies, defensible position, and more. We focus on what matters most to you.